Welcome to the wonderful city of Odense!
A short train journey from Copenhagen Airport takes you right into the heart of Odense, Denmark’s third-largest city.
Famous as the birthplace of Hans Christian Andersen, Odense is a safe and vibrant city where history and innovation come together in new and surprising ways.
Conveniently for 9ICM delegates, there is a frequent and reliable bus service running from Odense’s central station right to the door of the University of Southern Denmark (SDU).
9ICOM will be held in SDU’s Conference Section, which features a spacious auditorium equipped with a range of audio visual options and comfortable seating.
Clustered around the main auditorium are the other smaller but equally well-appointed conference rooms, which offer bright, congenial settings for the conference environment.
The original University building opened in 1966, and like the rest of Odense, the University’s response to changes in society over the years is reflected in the architectural design of the University’s buildings. The original facade of concrete, glass and rusted steel – referencing the industrial discourse of the 1960s – earned the building the nickname of ‘rustenborg’ (the rusty castle), but today it is just as likely to be the distinctive ‘bubble building’, the state-of-the-art home of the Faculty of Engineering, that captures the visitor’s imagination*.
However, there is much more to SDU than just technology, and the humanities are also well represented at the University. For instance, SDU’s Hans Christian Andersen Centre is committed to the research and communication of Andersen’s life and work – as a visitor to Odense, you won’t fail to notice the variety of ways in which the city pays tribute to its famous son.
Although best known for his fairy tales, you may not know that Andersen was also an early exponent of multimodal communication, as he enthralled his audiences using intricate paper clippings to accompany his oral storytelling.
The Centre for Multimodal Communication at SDU is similarly dedicated to working with multimodality and developing our own ‘Odense School’ approach.
But life in Denmark is not all about work, though!
The Danes’ commitment to a healthy work/life balance is aptly reflected in Odense’s motto, ‘at lege er at leve’ (lit: to play is to live).
Time spent with friends and family is a central part of Danish culture, and in the long summer days, residents and visitors alike make a beeline for the city centre’s many parks.
Why not join them?
Indulge in some real Danish hygge and take a relaxing stroll along the banks of Odense River while enjoying an ice cream, or wind down with a leisurely boat trip to Fruens Bøge. Or if you’re feeling a little more energetic, you can hire a pedalo and enjoy the scenery under your own steam.
But if you prefer pedalling of the more regular kind, that is to say on a bicycle, then Odense is the city for you!
Odense is at the forefront of Denmark’s cycling culture, and for many of its residents, cycling is the main mode of transport. The city has an excellent cycling infrastructure, which makes it easy and safe to get around on two wheels.
In fact, Odense is so geared towards getting everyone cycling that visitors can even borrow a bike free of charge!
All the fresh air and exercise are likely to build up your appetite, so if an ice cream by the river doesn’t quite cover it, join Odense’s food revolution and indulge in one of the many different eating experiences the city has to offer.
If street food is more your thing, Storm’s Pakhus by the Harbour is a hip hangout that offers a range of culinary options by day before turning into a trendy bar area by night.
Wherever your interests lie, we hope you will enjoy your visit to Odense and look forward to welcoming you to 9ICOM, 15th-17th August 2018!
*If you are interested in reading more about a multimodal approach to the architectural discourse of SDU, you may be interested in “Architectural Discourse: The material realization of framing and discourse in a university building” from 2013 by Morten Boeriis and Nina Nørgaard from SDU’s Centre for Multimodal Communication.
Article about Odense in the Guardian newspaper